Digital Advertising Benefits
Flexible media allows you to change your ad as your business changes - Use Bright, colorful changing display catches potential customers eye - Control your Ad campaign from anywhere in the world - Reach large target audiences - Appeal to niche markets - Establish your image with your own spin (humor or emotion)
Location and Graphic Sizes
LOCATION 1: Central Woodward – 13th and Oklahoma Avenue – This sign is an 8′ X 16′ and is the only 12mm(denotes clarity) billboard within 500 miles. Pixel size is 720X336. The address is 1221 Oklahoma Avenue in Woodward. It is double sided, one side facing West and one side facing East. 2 way traffic count(views for both sides) for this location = 18,700 vehicles a day, 561,000 vehicles per month and 6,825,500 per year. Average people per car is 1.5 people 18+ years of age, traffic at this location delivers approximately 10,238,250 views in one year(2 way views). For specific views for your ad please ask!
LOCATION 2: HWY 270 S – As you are entering Woodward on the north side of the road between Peak Completion and Clayton Propane. Our14′ X 48′ Digital Billboard is located on HWY 270/183, right read, as you are entering Woodward. Pixel size is 1536 X 422. The traffic count for west bound traffic was 66,454 vehicles per for the month July 2015. The average number of people per vehicle in the 18+ age group is 1.5 .This location also can provide 1 static billboard (west facing as you leave Woodward) for 1 customer.
Design Guidelines
The most important principle for creating effective outdoor content is the layout of the items on the board. Consumers can’t understand or see five messages at once. Put each thing you want your customers to see in order of importance. People scan left to right, then down. The more distinct those sections of information are, the faster people understand the meaning. The customer doesn’t have time to process large chunks of information while driving.
Select easy to read typeface
Use bright vibrant colors with good contrast. Please see color our contrast image of 15 colors with the best visual impact, #1 is the best.
If using 2 colors, use colors across from each other on the color wheel. If using 3 colors use the colors that would be on the points of a triangle in the color wheel
Colors evoke emotions or ideas, so choose them carefully to help support products and ideas - see below. - Black- Sophistication, Power, Evil, Death and Mystery - Grey- Stability, Strength of Character, Security, Authority and Security - Purple- Royalty, Passion, Wisdom, Luxury, Vision and Magic - Yellow- Joy, Cheerfulness, Happiness, Energy, Caution and Cowardice - White- Freshness, Hope, Goodness, Light, Purity, Simplicity, Cleanliness and Coolness - Pink- Romance, Compassion, Faithfulness, Beauty, Love, Friendship and Sensitivity - Red- Danger, Romance, Daring, Passion, Excitement, Style, Excitement and Urgency - Blue- Peace, Stability, Calmness, Confidence, Tranquility, Sincerity, Affection and Integrity - Green- Life, Growth, Environment, Healing, Money, Safety, Relaxation and Freshness
Targeting your audience makes you money and gives you a competitive advantage!
